I research customers, uncover buying motivations, and turn those insights into landing pages, email campaigns, Meta ads, SEO content, and conversion-focused copy.
I start with customer research, competitor review, and buyer-language patterns, so the copy comes from evidence — not assumptions.
English and Hindi copy for brands targeting India's dual-language consumer base — same strategic depth in both.
From awareness ads to landing pages to email sequences — every touchpoint is built to convert, not just communicate.
Each campaign started with actual interviews — not briefs. The insight came first. The copy followed.
AI productivity copy built around mental overload, clarity, and a simple product promise.
Core angle: "You're not lazy. You're overloaded." The messaging turns AI productivity into emotional relief and clearer work.
View Case StudyFull-funnel CRO copy for Puffy mattresses — hero, product pages, email, and Meta ads — anchored in two buyer profiles.
Two research profiles: Anisha (upgrade buyer) and Uday (comfort seeker). "Not just a mattress. A recovery system for people who actually work hard."
View Case StudyA loyalty-driven campaign built around the insight that performance, not habit, keeps women coming back.
Core insight from Karuna: "She stays loyal because the product earns it through nourishment and consistent performance."
View Case StudyA commercial investigation article ranking AI productivity tools and naturally positioning Reclaim AI for overwhelmed professionals.
Primary keyword: "best AI productivity app." Search intent: commercial investigation. Positioned Reclaim AI through comparison without hard-selling.
View Case StudyCompact campaigns showing hook writing, emotional angles, reel copy, and CTA variations.
Gifting campaign built around emotional repair, urgency, and last-minute action.
Short-form direct-response campaign targeting students losing focus during study sessions.
Every campaign starts with real people, not assumptions. The insight drives everything that follows.
Customer interviews, review mining, competitor analysis, and audience research. I look for the exact language buyers already use.
One truth extracted from the research. Everything — the headline, the body, the CTA — flows from it.
Full-funnel assets built around the insight: ads, landing pages, emails, and video scripts.
Every piece reviewed for conversion logic — does it move the reader to the next step?
I'm open to remote junior, freelance, and internship roles in direct response, D2C, AI/SaaS, email, CRO, SEO, and content copywriting.